Whitepapers
Mobile Marketing Strategies - Positive Trend
Increasingly, consumers are opening up to marketing messages on their mobile devices. It's not a tidal wave, but this positive trend should not go unnoticed by marketers seeking to exploit this shift in behavior.
The Emergence of Compact Base Stations in the New RAN Architecture Paradigm
As we move from 2G to 3G to 4G there has been an inherent trend in the radio access network (RAN) architecture of simplifying it, making it more compact and flat. The primary motive has been to enable mobile operators to maintain control on their network costs, while they deal with improving coverage and capacity. However, the sudden increase in data traffic volumes, courtesy smart devices like the iPhone, have made it difficult for operators to keep a lid on network costs while they try and keep up with incessantly exploding mobile data demand from burgeoning smart devices, applications, and changing user behavior.
Mobile Marketing Strategies
Mobile marketing is still the new kid on the block. Some marketers have tried a variety of mobile tactics and found success. Others remain on the sidelines. Spending on mobile initiatives barely registers, if at all, in many corporate advertising budgets. But mounting evidence points to a broadening awareness that mobile will soon become a necessary way to engage with customers and prospects. Eventually, mobile will take its place as an integral part of marketing solutions, just as digital has become essential to nearly all marketing efforts. Is your brand ready to engage?
Notes From CES
Surrounded by 3D TV buzz and a preponderance of tablet PCs, ABI Research’s team of analysts spread out to investigate the more than 2000 exhibitions at CES 2010, analyzing the overarching themes as well as identifying key announcements and trends in their specifi c areas of expertise. Mobile devices have always been a centerpiece of CES, but this year tablets and eReaders challenged that supremacy. While 3D was pervasive at the show, at least one ABI Research analyst questions whether is it really going to change the way we watch television or play electronic games.
ABI Research Practice Directors' "New Year's Resolutions"
Do the CEOs of major organizations make new year’s resolutions – apart from the one they can’t possibly keep: to “spend more time with the family”? We don’t know, but in the (however temporary) spirit of rededication that January always brings, we asked some ABI Research practice directors to put themselves in the shoes of those global decision-makers and answer the question: “If I were in charge of Company X, what would my new year’s resolution(s) be?” So with all due respect to Alvarion, Apple, AT&T, Cisco Systems, Huawei, Motorola, Nokia, RIM, Samsung, Ubiquisys, ZTE, and countless TV vendors, femtocell vendors and mobile service providers...