Multi-device Shared Plans Available to 5% of the Worldwide Mobile Subscriber Market
ABI Research’s latest mobile Internet pricing tracker reinforces the notion that there are essentially five mobile Internet pricing models in operation: theTiered Usage Pricing Plan; the All You Can Eat Data Plan; the Unlimited Plan with Speed Restriction; the Data Surfing Time Plan; and the Multi-device Shared Plan. Although much talked about, Multi-device Shared Plans are relatively novel with approximately only 5% of mobile subscribers having the option to subscribe to Multi-device Shared Plans. Of the addressable market, 15% can choose from All You Can Eat Data plans, but 66% only have recourse to the traditional Tiered Usage Pricing model.
“Mobile operators should be prepared to adopt novel pricing models in order to boost subscriber adoption and therefore incremental revenue. Multi-device Shared Plans have helped operators like Verizon in the US to boost revenue per account,” stated Jake Saunders, VP for Forecasting. “Pricing plan diversification can help to optimize the fit of pricing plan versus disposable income groups,” added research associate Marina Lu.
Operators such as T-Mobile Germany, Telecom Italia, and Reliance of India have put in place a mix of different pricing plan models to serve the different needs of customers. ABI Research is expecting more operators to introduce the Multi-device Plan as a way to stimulate the 4G LTE market. In Europe, the Vodafone Group is aiming to bring in the plan by the end of 2013.
For more information, please visit ABI Research’s “Mobile Data Price Tracker”. This study is part of the Mobile ARPU Research Service, which also includes other Market Data products, and Insights.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.
ABI Research 是一家全球性的技术情报公司，拥有得天独厚的优势，充当终端市场公司和技术解决方案提供商之间的桥梁，通过提供独家研究和专业性指导，推动成功的技术实施和提供经证明可吸引和留住客户的战略，无缝连接这两大主体。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.
Contact ABI Research
Media Contacts
Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670
