Downloadable and Streaming Content in the Asia-Pacific Region

Market Conditions, Regulatory Environments, Influencing Factors, and Business Opportunities

The Internet era has created a whole new world of usage experience for the younger and more tech-savvy populations of the Asia-Pacific region. These consumers are exploring the possibilities offered by the virtual world. Within APAC, the number of users blogging, chatting online, sharing files, listening to the radio, and even watching video content has grown significantly in recent years. This study examines why online media activities in six key APAC countries (Japan, South Korea, Hong Kong, Taiwan, China and India) are demonstrating different rates of growth. Topical discussions also include strategic analysis of the markets and the business opportunities in each of the markets, as well as the strategies of different stakeholders and how they are shaping the industry. The report also investigates those confusing issues that elicit both positive and negative reactions from the media industry.

What Questions Does This Report Answer?

  • What are the characteristics of online content usage (video, audio, gaming, etc.) in the six countries?
  • What factors influence usage of video and audio content in each country?
  • What is the adoption rate of broadband?
  • What is the adoption rate of online content?
  • How much revenue can be expected from legal online content usage?
  • How much advertising revenue can the markets generate?
  • How big are the markets?
  • Why are the countries experiencing different growth rates?
  • What are the market regulations in each of the six countries?
  • What is the role of the government?
  • What is the role of high-speed Internet?
  • How have the technologies evolved over the years?
  • How have consumer demands changed, and what do consumers want today?
  • What are the profiles of the stakeholders?
  • How are stakeholders maneuvering to stay on top of the game?
  • How are these stakeholders shaping the media industry?
  • How are copyright owners pitting their wits against content pirates?Who Ne

Who Needs This Report?

  • Telco carriers
  • ISPs
  • CPE vendors
  • Content vendors
  • Content aggregators
  • Solution vendors
  • Ad agencies
  • Companies interested in a better understanding of the APAC online media business
  • Regulators
  • Financial community

Table of Contents


Section 1.
Executive Summary
1.1. Introduction
1.2. Internet Market
1.3. Content
1.3.1. Broadband Connects Online Content
1.3.2. Piracy
1.3.3. Content Protection
1.4. Online Advertising
1.5. Conclusion

Section 2.
The Business Basics
2.1. Introduction
2.2. The Various Types of Wireline Internet
2.2.1. Dial-up
2.2.2. ISDN
2.2.3. DSL
2.2.3.1. Very-High-Speed DSL
2.2.4. Cable Broadband
2.2.5. FTTx
2.3. Wireless Internet
2.3.1. WiMAX
2.3.2. Mobile Wireless

Section 3.
Country Analysis
3.1. Japan
3.1.1. Market Situation
3.1.2. Fixed Broadband
3.1.3. Wireless Broadband
3.1.3.1. WiMAX
3.1.3.2. Mobile Wireless
3.1.4. Barriers
3.1.5. Status of Content Usage
3.1.6. Online Piracy
3.1.7. Online Advertising
3.1.8. Japan Verdict
3.2. South Korea
3.2.1. Broadband Industry
3.2.2. The South Korean Government
3.2.2.1. IT839
3.2.2.2. u-IT839
3.2.3. Digital Economy
3.2.4. IPTV: At Last!
3.2.5. Advertising
3.2.6. South Korea Verdict
3.3. Hong Kong
3.3.1. Television in Hong Kong
3.3.2. Broadband Situation
3.3.2.1. Liberalization of Market
3.3.3. Hong Kong’s Internet Milestones
3.3.4. Regulatory
3.3.5. The Digital 21 Strategy
3.3.6. Online Content and Advertising
3.3.6.1. CEPA
3.3.7. Hong Kong Verdict
3.4. Taiwan
3.4.1. Government’s Role in Broadband
3.4.1.1. eTaiwan
3.4.1.2. M-Taiwan and Broadband Development Project
3.4.2. IPv6
3.4.3. Online Media
3.4.4. Taiwan Verdict
3.5. China
3.5.1. Broadband Economy
3.5.2. Internet User Profiles and Habits
3.5.3. The Relationship between the Chinese Regulatory and IPTV
3.5.4. Online Advertising Industry
3.5.5. China Verdict
3.6. India
3.6.1. Broadband in India
3.6.2. Online Content Usage
3.6.3. TRAI on IPTV
3.6.4. India Verdict
3.7. Conclusion
3.7.1. Delivery of Video Content via IP
3.7.2. Piracy
3.7.3. The First IPTV-GSI

Section 4.
Technology
4.1. MPEG-2 versus MPEG-4
4.2. Flash
4.3. Digital Rights Management
4.3.1. DRM for Digital Music
4.3.2. DRM for Video
4.3.3. Redistribution Control
4.3.4. The Analog Hole

Section 5.
Stakeholders
5.1. Carriers
5.1.1. BSNL
5.1.2. China Telecommunications Corp
5.1.2.1. Telco TV
5.1.3. Chunghwa Telecom
5.1.4. hanarotelecom
5.1.5. KDDI Corp
5.1.6. Korea Telecom
5.1.7. Nippon Telegraph and Telephone Corp
5.1.8. PCCW
5.2. Content Owners and Aggregators
5.2.1. PandoraTV
5.2.2. Time Warner Inc
5.2.3. Universal Music Group
5.2.4. WeShow
5.2.5. Yes TV Asia
5.2.6. YouTube
5.3. Others
5.3.1. BitTorrent
5.3.2. LG Electronics
5.3.3. Microsoft TV
5.3.4. Sony Corp
5.3.5. Yahoo!
5.3.6. Nintendo
5.3.7. Apple iTunes Store

Section 6.
Market Analysis
6.1. Methodology
6.2. Internet Usage Forecast by Service Type
6.2.1. Japan: 2007 to 2013
6.2.2. South Korea: 2007 to 2013
6.2.3. Hong Kong: 2007 to 2013
6.2.4. Taiwan: 2007 to 2013
6.2.5. China: 2007 to 2013
6.2.6. India: 2007 to 2013
6.2.7. Asia-Pacific: 2007 to 2013
6.3. Broadband Household Penetration
6.4. Estimated Legal Online Content Usage Revenue Forecast
6.5. Estimated Online Advertising Spending Forecast

Section 7.
Company Directory

Section 8.
Acronyms
Scope of Study
Sources and Methodology
Notes



Tables
  • Bandwidth Comparison, Wireline Broadband
  • Bandwidth Comparison, Wireless Broadband
  • Internet Usage Forecast by Service Type, Japan: 2007 to 2013
  • Wireless Broadband Deployments, Milestones: 2005 to 2010
  • Broadband Traffic Growth, Japan
  • Types of Content Downloaded, Japan: September 2007
  • Most Popular P2P Software, Japan: 2007
  • Estimated Revenue from Paid Legal Online Content Usage, Japan: 2002 to 2007
  • Estimated Online Advertising Spending Forecast, Key Countries: 2007 to 2013
  • Mobile Phones Usage, South Korea: October 2007
  • Internet Users, South Korea: 2000 to 2Q 2007
  • Internet Usage Forecast by Service Type, South Korea: 2007 to 2013
  • Online TV Viewing Habits, South Korea: October 2007
  • Frequency of Watching Movies Online, South Korea: October 2007
  • Frequency of Watching TV Online, South Korea: October 2007
  • Frequency of Radio Listening Online, South Korea: October 2007
  • Number of Online Gamers Forecast, South Korea: 2007 to 2013
  • Current VOD Charges, South Korea
  • 2007 ICT Opportunity-Index, High Category Economies, APAC
  • Internet Usage Forecast by Service Type, Hong Kong: 2007 to 2013
  • Estimated Legal Online Content Usage Revenue Forecast, Key Countries: 2007 to 2013
  • Internet Usage Forecast by Service Type, Taiwan: 2007 to 2013
  • Internet Usage Forecast by Service Type, China: 2007 to 2013
  • Internet Users by Age, China: December 2005 to December 2006
  • Online Gaming Industry Revenue Forecast, China: 2007 to 2013
  • Internet Usage Forecast by Service Type, India: 2007 to 2013
  • Internet Usage Forecast by Service Type, Asia-Pacific: 2007 to 2013
  • Broadband Household Penetration, Key Countries: 2007 to 2013
  • Countries with the Most Internet Users, Top-10 Countries
  • Top-10 IPTV Carriers, Global: 2007, Available Figures

Charts
  • . Internet Usage Proportion, by Region: June 2007
  • . Broadband Household Penetration, Key Countries: 2007 to 2013
  • . Estimated Legal Online Content Usage Revenue Forecast, Key Countries: 2007 to 2013
  • . Breakdown of Content Market, Japan: Year-End 2006
  • . Estimated Revenue from Online Content Usage, Japan: 2002 to 2007
  • . Internet Users, South Korea: 2000 to 2Q 2007
  • . Operator Market Share, India: 2Q 2007
  • . Internet Usage Forecast by Service Type, Japan: 2007 to 2013
  • . Internet Usage Forecast by Service Type, South Korea: 2007 to 2013
  • . Internet Usage Forecast by Service Type, Hong Kong: 2007 to 2013
  • . Internet Usage Forecast by Service Type, Taiwan: 2007 to 2013
  • . Internet Usage Forecast by Service Type, China: 2007 to 2013
  • . Internet Usage Forecast by Service Type, India: 2007 to 2013
  • . Internet Usage Forecast by Service Type, Asia-Pacific: 2007 to 2013
  • . Broadband Household Penetration, Key Countries: 2007 to 2013
  • . Estimated Legal Online Content Usage Revenue Forecast, Key Countries: 2007 to 2013
  • . Estimated Online Advertising Spending Forecast, Key Countries: 2007 to 2013

Figures
  • Items of the u-IT839 Strategy
  • Site Traffic: Number of Visits, South Korea: August 2007