White Papers
Mobile Marketing Strategies
Mobile marketing is still the new kid on the block. Some marketers have tried a variety of mobile tactics and found success. Others remain on the sidelines. Spending on mobile initiatives barely registers, if at all, in many corporate advertising budgets. But mounting evidence points to a broadening awareness that mobile will soon become a necessary way to engage with customers and prospects. Eventually, mobile will take its place as an integral part of marketing solutions, just as digital has become essential to nearly all marketing efforts. Is your brand ready to engage?
Notes From CES
Surrounded by 3D TV buzz and a preponderance of tablet PCs, ABI Research’s team of analysts spread out to investigate the more than 2000 exhibitions at CES 2010, analyzing the overarching themes as well as identifying key announcements and trends in their specifi c areas of expertise. Mobile devices have always been a centerpiece of CES, but this year tablets and eReaders challenged that supremacy. While 3D was pervasive at the show, at least one ABI Research analyst questions whether is it really going to change the way we watch television or play electronic games.
ABI Research Practice Directors' "New Year's Resolutions"
Do the CEOs of major organizations make new year’s resolutions – apart from the one they can’t possibly keep: to “spend more time with the family”? We don’t know, but in the (however temporary) spirit of rededication that January always brings, we asked some ABI Research practice directors to put themselves in the shoes of those global decision-makers and answer the question: “If I were in charge of Company X, what would my new year’s resolution(s) be?” So with all due respect to Alvarion, Apple, AT&T, Cisco Systems, Huawei, Motorola, Nokia, RIM, Samsung, Ubiquisys, ZTE, and countless TV vendors, femtocell vendors and mobile service providers...
What's NOT Going to Happen in 2010
It's been a year of momentous events, some flowing from the past, others breaking new ground. Despite economic and political upheavals in 2009, technology markets did not grind to a halt, innovation didn't cease, and profits – while perhaps under pressure – did not disappear from the earth. In fact lots of things didn't happen in 2009, and the same will apply to 2010. In that spirit, ABI Research analysts once again present their annual take on what's NOT going to happen next year.
Is the Semiconductor Industry Slowly Strangling the Little Goose that Lays Golden Eggs?
There is a little-known corner of the semiconductor world that is as important as practically any of the high-flying semiconductor markets. Everyone is aware of microprocessors, memory, cellphone chipsets, and other visible consumer electronics semiconductor products. Most major semiconductor houses chase after these in-the-limelight markets like there was no tomorrow. Competition is fierce, and to be perfectly candid, participants in these segments are so numerous that they are nearly a dime a dozen. This analyst has attended briefing after briefing where the latest consumer-oriented semiconductor product line is touted as the greatest thing since sliced bread. Every player says that it wants to be a “major” force in these marketplaces and that its particular solution is unique. The truth is that uniqueness – one of a kind – is rare, to the point of being practically non-existent, and it is far from certain that everyone can be a major force. ASPs are nose-diving and most major semiconductor players are having a very rough time of it at present.