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Software and content make up the largest portion of AR revenue through the forecast. Consumer is larger due to a greater number of active devices, although Average Revenue per User (ARPU) is higher in enterprise segments.
Platform and licensing, systems integration, internal IT spending, and connectivity are most prominent in enterprise implementations—often, content that may normally be counted in the software and content category are included in these segments depending on the method of implementation (e.g., System Integrator (SI) revenue touching content creation/distribution). Get this data
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