Every vehicle on the road started with an idea that was tested vigorously. This process has historically required Two-Dimensional (2D) models and physical prototypes. However, these tactics are archaic compared to the Extended Reality (XR) tools available to automakers today.
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The automotive industry is undergoing a digital transformation born out of the necessity to address labor shortages and sensitive supply chain intricacies. Extended Reality (XR) is a key piece to this technical shift, reshaping how vehicles are designed and engineered. Integrating XR into automotive processes not only helps address ongoing challenges, but also opens doors to new opportunities in vehicle innovation. By streamlining design and enhancing collaboration with XR, automakers can ensure they stay top-of-mind in a market with a sizable appetite for innovative features.
Digitalization of the retail industry has transformed how brands must account for customer experiences. Many consumers have been purchasing from retailers that allow them to virtually “try on” beauty and fashion products or see how a product looks in their living spaces. Extended Reality (XR)—including Augmented Reality (AR) and Virtual Reality (VR)—is the key enabler of these immersive and highly personalized shopping experiences. With 2 out of 3 consumers interested in using AR for shopping, retailers cannot ignore the appetite for XR-supported e-commerce. Additionally, and as will be pointed out later, XR can enrich in-store shopping as well.
Gaming and social media are most often associated with the term metaverse, but other applications—notably Extended Reality (XR) in the enterprise—have been leading in the XR market. Digital twins, simulation tools, edge and cloud computing, and professional services/platforms lay the groundwork for future metaverse use cases. This blog post will review these technological underpinnings and discuss the key applications already being used today across industries.
When an industrial asset has a functionality issue, a technical expert typically travels to the worksite to identify and solve the issue. However, assets like equipment and machines might be located in a potentially dangerous area, and the travel requirement leads to significant downtime. One effective alternative to on-site maintenance is using Augmented Reality (AR) and Virtual Reality (VR) remote assistance and support.