Becoming a Data-Driven Organization as a Technology Vendor

Working in a competitive industry demands that you become a data-driven organization. As a technology solution provider, effectively leveraging data can unlock significant advantages, such as driving market expansion and fostering innovation. Unfortunately, all too many companies lack an analytical approach to decision-making.

Accurately gauging demand for the solutions you sell and sizing up your competitors is essential to sustained business success. ABI Research stands at the forefront of this movement, providing insight-based services to empower technology vendors to make informed decisions based on data analysis. Products such as market data reports, My Library, and DataStream ensure your company never misses out on lucrative opportunities in your industry.

What Is a Data-Driven Organization?

A data-driven organization effectively utilizes data to guide its decision-making processes at all levels. This methodology emphasizes the systematic collection, analysis, and application of data to improve operations, inform strategies, and achieve favorable outcomes. Below are some defining traits of data-driven organizations:

• Data as a Core Asset: They treat data as a valuable asset, understanding its potential to drive insights and inform decisions.
• Evidence-Based Decision-Making: Decisions are based on data analysis, rather than intuition or guesswork. In turn, this leads to more accurate and effective outcomes. For example, a technology vendor may allocate more marketing resources to a new region if revenue forecasts indicate strong future demand there.
• Cross-Functional Data Use: Data are shared across departments, fostering collaboration and ensuring that all teams are aligned with organizational goals.
• Continuous Improvement: These organizations continuously analyze data to identify areas for improvement, adapt to changing market conditions, and innovate. For instance, a Generative Artificial Intelligence (Gen AI) software provider will want to develop on-device applications, given the explosive growth in on-device Artificial Intelligence (AI) shipments.

Being data-driven is not just about collecting and utilizing data; it’s about cultivating a culture that values data as the foundation for strategic planning and execution.

The Importance of Data in Driving Business Success

Data have become a pivotal asset for organizations across all industries. It is the foundation for strategic decision-making and allows companies to understand market dynamics and customer behavior. As a technology vendor, predicting future demand for your product(s) is paramount. It’s also crucial to see how you stack up against your competitors. ABI Research compiles tens of millions of data points pertaining to shipments, revenue, installed bases, and more. These data tell a story about how your target audience perceives your solution types.

Why Data Matters

• Informed Decision-Making: Data enable organizations to act upon actionable insights and identifiable trends. This ensures strategies are aligned with the trajectory of a technology market.
• Enhanced Customer Understanding: Market data forecasts provide insights into customer preferences and behaviors, allowing for tailored marketing strategies and improved customer satisfaction.
• Competitive Advantage: Organizations that use data to their advantage can respond more swiftly to market changes and emerging trends.

How ABI Research Supports Data-Driven Organizations

In an era when data are paramount, ABI Research offers three key advantages to technology-focused businesses looking to leverage data for success:

1. Comprehensive Market Analysis: Our research covers various technology sectors, providing analytics-powered insights that help companies understand market trends and consumer/enterprise demands.
2. Tailored Insights: We work closely with clients to understand their unique challenges and objectives, delivering personalized insights that drive results. For example, ABI Research’s The State of Technology in the Manufacturing Industry survey asked manufacturers about the most pressing challenges they face.
3. Expert Guidance: Our team of analysts provides expertise that goes beyond basic data, helping organizations navigate complex technology landscapes. Our team can identify trends in the data that the untrained eye would not be able to. This enables clients to take strategic steps that maximize their market positioning.

ABI Research specializes in providing data-driven insights that help organizations navigate the complexities of technology market dynamics. Our extensive market research is fueled by data, offering a comprehensive view of emerging technologies and trends. We collect data from all corners of the technological ecosystem.

To deliver the perspective you need, our data are collected from:

• The companies developing the strategic technologies
• Those aggregating the technologies and creating enabling platforms
• End users in specific verticals and segments

Some notable services include market data reports, My Library, and the recently launched DataStream.

Market Data Spreadsheets

ABI Research publishes numerous market data forecasts every year, offering crucial insights into how various technologies are selling. These forecasts are offered in spreadsheet form, allowing users to interact with pivot tables/dashboards to easily access the data they need. Market data often augment other research deliverables, such as application analysis reports, Research Highlights, and whitepapers.

The true value lies in our analysts’ ability to segment the data you need by region, vertical, device/software types, connectivity protocols, architectures, and other criteria.

Figure 1: A Sample of an ABI Research Market Data Spreadsheet

Our market data are then summarized into a PowerPoint presentation format to inform clients of the context behind the data they see. Forecasts may also be converted into interactive charts for visual analysis.

These research deliverables account for a wide range of data points, including but not limited to:

• Shipment forecasts
• Revenue forecasts
• Installed bases
• Total Addressable Market (TAM)
• Vendor market shares

My Library

ABI Research is committed to providing our valued clients with focused, actionable, and easily digestible data. We know that our website needs to achieve these goals and provide you with the best experience possible.

After months of planning and development, we proudly announce the new My Library experience, exclusively for clients. Accessible at my.abiresearch.com, you will find a streamlined website designed to provide immediate access to the research and data most relevant to you.

Here, you can navigate to Datasets and filter results by keywords.

Once you select a dataset, you will be directed to the chart page, where you can export data to an Excel spreadsheet, download the chart in the file format of your preference, and bookmark the dataset for easy access later.

My Library is designed to simplify the process of analyzing market forecasts and accelerate the time it takes to extract value from data (“speed-to-decision”).

DataStream

DataStream is our Data-as-a-Service model that provides clients with ongoing access to updated data and insights. DataSteam ensures you make data-informed decisions and remain agile in the ever-shifting technology landscape. With over 59 million data points, this service simplifies data integration for users through a robust Application Programming Interface (API), enabling you to seamlessly integrate data with your company’s existing systems. Our developers will also work with you to ensure the API functions as intended on your end.

Users can cut research time by 75% with DataStream, as it provides instant access to our latest data. This way, you can respond to emerging trends before your competitors can.

Figure 2: Benefits of DataStream

What Makes ABI Research’s Data Analyses Different?

ABI Research differentiates its approach to data-driven insights by positioning itself between technology vendors and the end users of these solutions. Here’s how we stand out:

• Uniquely Positioned: We operate at the intersection of end-market companies and technology solution providers, serving as a bridge that connects these two segments. This unique positioning allows us to provide insights that are not only relevant but also critical for achieving business objectives.
• Intersection of Knowledge: Our deep understanding of both sides of the value chain enables us to identify gaps and opportunities. This technology intelligence helps companies make informed decisions about product development and rollouts.
• Bridging the Gap: By working closely with both technology providers and end users to understand the market, ABI Research helps vendors address the pain points of their target audience.

Start Leveraging Data Today

As business intelligence is increasingly defined by data, the ability to leverage numbers-based insights for strategic advantage is critical. Data-driven technology firms are better equipped to navigate the complexities of today’s business environment, driving success through informed decision-making and strategic planning.

A surprisingly large number of organizations still do not leverage data properly. According to a 2023 survey shared by Harvard Business Review, only 24% of companies are data-driven firms. This means your competitors likely are not making as many data-based decisions as required for long-term success. Therefore, an immense opportunity exists for your firm to gain an edge over competing technology brands.

ABI Research is here to support your journey toward becoming a data-driven organization, providing the forecasts and tools necessary to succeed in a dog-eat-dog landscape. Learn more about how ABI Research can support your organization with quantitative analysis across technology markets by reviewing our most recent MDs, checking out our DataStream page, or watching the My Library demo to learn more about the updated client experience.