Generative Artificial Intelligence (AI) and AI more broadly, has launched a new technology hype cycle that, on the surface, appears to have rather unceremoniously ended during the previous metaverse hype cycle. AI, however, is a critical enabling technology of a future metaverse, from networking to data/workflow management and content creation. AI should not be viewed as a “metaverse replacement,” but rather as a critical pillar of that future, regardless of what that future is called; metaverse is simply a convenient term to codify pre-existing trends with a vision of the future.
In the technology space, it’s vital that your organization stay on top of prevailing trends in your respective industry. This extends to keeping tabs on the competition or, if you’re seeking a solution provider, weighing your options. That’s why ABI Research released its 40 Technology Companies To Watch In 2023 whitepaper to better understand which tech firms are winning in terms of innovation and implementation of their technology products/software.
More than 50,000 technology innovators and decision makers rely on ABI Research for deep insight and analysis of transformational technologies and key markets. In addition, we also provide an impartial and expert perspective on the companies that are shaping these technologies and industries.
Momentum for the metaverse continues to grow. A recent article on hospitalitynet cited some interesting survey results. The findings indicated that 82% of U.S. enterprise executives expect to incorporate metaverse applications into their business activities and plans within the next three years, while half of consumers feel excited about this virtual space. The opportunities are extensive, for everything from gaming to e-commerce, and from industrial digital twins to customer care. To make these immersive experiences all possible, there are six underlying technology pillars powering the metaverse:
Upon hearing the word “metaverse,” many people think about gaming, virtual commerce, attending a sporting event, or other consumer applications. However, the enterprise metaverse—not the consumer space—has a greater incentive to take the plunge and invest in virtual solutions. This is because several substantiated use cases of the metaverse have already been demonstrated for business operations. Spanning everything from employee training to enhancing virtual conferences, and improving remote work to customer experience, the metaverse is not short on benefits for the enterprise. In this article, I will point out five of the most compelling use cases of the metaverse in enterprise settings.
With the buildup of the metaverse, every company in the video games space should be aware of current and future demand in several domains. Due to the COVID-19 lockdowns, the gaming market was taken up to a new notch as demand exploded. For many people who had stopped playing video games or never played them before, the lockdowns gave rise to a hobby that they otherwise would have ignored, even after lockdown restrictions have been lifted. For people who were already avid gamers, their appetite for new content only grew.