Enterprises continue to contend with increasing complexity in their operations, prompting them to ramp up their digitalization efforts. Extended Reality (XR), which includes both Augmented Reality (AR) and Virtual Reality (VR), is one of the top technologies being used by enterprises and industrial firms. Of all the ways it benefits businesses, employee training is one of the most firmly established use cases of AR/VR. Using AR/VR training applications provides an interactive medium for employees to improve their understanding of complex/abstract concepts, simulate scenarios, apply knowledge, and harness their skills in secure settings.
Market research goes hand-in-hand with maximizing profits at a business enterprise. Whether you’re a vendor or an enterprise implementer of a new technology, in-depth, data-backed intelligence can safely guide your organization toward sustained success. Technology research deliverables identify potential roadblocks and lucrative revenue opportunities for organizations, while giving you a reliable partner to consult with when questions about your respective market inevitably arise. Take, for example, the technology market research case studies we recently compiled, showcasing how our forward-looking methodologies help some of our biggest clients with their digitization journeys. In this blog post, let’s review four of these case studies to give you a better idea of what kind of results you can expect from ABI Research as a technology intelligence partner.
Apple is the topic du jour in the Virtual Reality (VR) market currently, and for good reason. VR has been somewhat stagnant with Meta dominating over the past few years through its Quest lineup. With Apple’s entrance, new hardware, alongside well-known software and content, will be available through Vision Pro. At the least, Vision Pro has injected some hype back into the Extended Reality (XR) space, with consumer and enterprise segments showing interest. Initial feedback has been very positive, outside of the US$3,500 price tag, but hands-on time has been very limited so far. Early 2024, after Vision Pro launches, will be a better indicator of the device’s—and more broadly, Apple’s—potential in the XR space.
Whether it’s new recreational entertainment or a novel healthcare monitoring application, consumer technology is always evolving. Older tech is phased out and replaced with the latest and greatest offerings brought about by various companies’ exhaustive product developments. To help manufacturers, content providers, and other vendors pinpoint the current state of consumer markets, here’s a thorough rundown of 8 consumer technology trends in 2023.
If you couldn’t make the trip to Barcelona to attend Mobile World Congress (MWC) 2023 or you didn’t get your hands on virtual passes, don’t fret. Several ABI Research directors and analysts attended MWC 2023 and shared their thoughts in an insightful whitepaper. In this post, we give you a taste of those findings by sharing seven interesting quotes from our attendees. These findings should help you conceptualize the prevailing themes that swirled around the showroom floor at Fira Gran Via this year.
In the technology space, it’s vital that your organization stay on top of prevailing trends in your respective industry. This extends to keeping tabs on the competition or, if you’re seeking a solution provider, weighing your options. That’s why ABI Research released its 40 Technology Companies To Watch In 2023 whitepaper to better understand which tech firms are winning in terms of innovation and implementation of their technology products/software.
Augmented Reality (AR) is confidently at the precipice of mass market ubiquity. This has been an expected outcome for years, but barriers in price, hardware and software maturity, ease of use, and, ultimately, end-user value have held it back. However, in today's augmented reality market, more activity and tangible products are in place than ever before, and from established names. To provide you with a better understanding of this growing market, we’ve compiled 7 augmented reality charts to tell the story of these immersive technologies.
Integrating Augmented Reality (AR) into the enterprise opens the door for new, innovative ways for the workforce to carry out their tasks. As pointed out in the blog post Use Cases of the Enterprise Metaverse and Immersive Collaboration (with Examples), AR is a key enabler for delivering immersive collaboration in the metaverse. Employee training was the leading enterprise AR use case in 2022, with additional value seen in areas such as remote assistance, workflow guidance, knowledge capture, and content creation.
Few would argue that the automotive industry can be complex. Everything from model design to after-sales services requires a large sum of resources and pinpoint accuracy. To ease the pain, Augmented Reality (AR) can enhance nearly every facet of car manufacturing because it allows assembly line workers to go hands-free. Besides, most carmakers already have existing platforms that can take advantage of AR.