Market research goes hand-in-hand with maximizing profits at a business enterprise. Whether you’re a vendor or an enterprise implementer of a new technology, in-depth, data-backed intelligence can safely guide your organization toward sustained success. Technology research deliverables identify potential roadblocks and lucrative revenue opportunities for organizations, while giving you a reliable partner to consult with when questions about your respective market inevitably arise. Take, for example, the technology market research case studies we recently compiled, showcasing how our forward-looking methodologies help some of our biggest clients with their digitization journeys. In this blog post, let’s review four of these case studies to give you a better idea of what kind of results you can expect from ABI Research as a technology intelligence partner.
Through vigorous standardization efforts, The Third Generation Partnership Project (3GPP) has laid the groundwork for satellite-based 5G connectivity using Non-Terrestrial Networks (NTNs). Leveraging satellites enables Mobile Network Operators (MNOs) to provide broadband coverage to those tough-to-reach areas, such as remote construction sites or crop fields for agriculture, as well as in underserved regions. As will be spelled out in this post, 5G from space can even help save lives by providing low-latency broadband to users in emergency scenarios when terrestrial networks are unavailable. To capitalize on this US$18 billion market opportunity that NTN mobile presents, everyone from smartphone manufacturers to Satellite Communication (SatCom) service providers, and from chipset vendors to network operators, have been busy integrating satellite communications into their 5G solutions and striking numerous partnerships to strengthen their offerings.
Satellite backhaul can be a “communications enabler” for millions of people worldwide living in rural regions, where mobile connectivity services are challenging to deliver. Whether it’s a small rural community where people live and work or a remotely located enterprise job site, people need connectivity. In fact, the World Bank estimates that emerging countries can generate a 1.38% increase in Gross Domestic Product (GDP) for every 10% increase in broadband service penetration. While terrestrial solutions, such as fixed telco and wireless backhaul, are commercially viable in densely populated, urban areas, these connectivity solutions can struggle to be viable in many rural environments. A better option for Communication Service Providers (CSPs) in these scenarios is satellite backhaul due to its unique advantages.
In the technology space, it’s vital that your organization stay on top of prevailing trends in your respective industry. This extends to keeping tabs on the competition or, if you’re seeking a solution provider, weighing your options. That’s why ABI Research released its 40 Technology Companies To Watch In 2023 whitepaper to better understand which tech firms are winning in terms of innovation and implementation of their technology products/software.
More than 50,000 technology innovators and decision makers rely on ABI Research for deep insight and analysis of transformational technologies and key markets. In addition, we also provide an impartial and expert perspective on the companies that are shaping these technologies and industries.
According to the Global System for Mobile Communications Association’s (GSMA) The State of Mobile Internet Connectivity 2022 report, 5% of the world’s population, or 400 million people, still do not have access to a mobile broadband network. The key to bridging this digital divide is Satellite Communications (SatCom) service providers, who provide Internet access to historically unserved and underserved regions (e.g., rural areas and developing countries) via satellite constellations in space.
Enhanced connectivity and broader coverage help drive economic growth and improve the quality of life for users. Unfortunately, in Africa, being connected to a mobile network is not a reality for everyone, although enormous strides have been made in recent years. To this day, 1 in 5 people living in Sub-Saharan Africa still does not have mobile broadband coverage—more than 200 million people. Penetrating the African content is something many Mobile Network Operators (MNOs) like Vodacom are working hard on, considering the enormous population that resides there. But there are some unique characteristics of Africa that must be considered before reaching out to its customer base.
