Smart mobility services have transformed the face of personal mobility in cities across the world. In the space of only a few years, ridehailing vehicles, shared bikes, and free-floating Electric Scooters (e-scooters) have become staples of navigating from A to B in most cities. However, while the growth of the number of smart mobility trips has been extraordinary, questions remain as to when smart mobility services will become profitable. The market is crying out for new capabilities to optimize existing operations, and to deliver meaningful competitive differentiation between providers of broadly commoditized personal transit services.
