Virtual Worlds and Goods: Convergence of Real and Virtual Worlds, Building Towards the Metaverse

Price: Starting at USD 3,000
Publish Date: 23 May 2022
Code: PT-2481
Research Type: Presentation
Pages: 28
Virtual Worlds and Goods: Convergence of Real and Virtual Worlds, Building Towards the Metaverse
Actionable Benefits

Actionable Benefits

  • Evaluate the market opportunity (and potential pitfalls) generated by the new virtual spaces shaping the future metaverse.
  • Establish a timeline when user bases will shift from traditional media and services to merged real and virtual platforms.
  • Identify upcoming opportunities for customer relationships, connectivity and edge/cloud compute.
Critical Questions Answered

Critical Questions Answered

  • What impact has the new “metaverse” had on the consumer markets?
  • What is required to support and shift current markets to virtual spaces and the metaverse?
  • What types of business models will fuel these virtual spaces and the buildup to the metaverse?
Research Highlights

Research Highlights

  • Forecast for active users in metaverse spaces by region (North America, Western Europe, Eastern Europe, Asia-Pacific, Latin America, Middle East & Africa) through 2030.
  • Forecast for virtual spaces revenue by region through 2030.
  • Analysis of key ingredients to support virtual spaces in the metaverse, business models, and new market opportunities for current incumbents.
Who Should Read This?

Who Should Read This?

  • Product and service managers who need to assess the potential impacts from changing end-user preferences and behavior, driven by the buildup to the metaverse.
  • Marketers and advertisers who need to reach new audiences and maintain relationships with customers who are starting to explore these virtual spaces.
  • Managers who are responsible for maintaining and growing customer relationships, from MNOs to content providers and retailers.

Table of Contents

Executive Summary

Recommendations

Setting the Stage for the Metaverse and VirtualnWorlds

A Meta Perspective

Why Establishing Digital Identity Matters

Digital Identity: Real & Virtual

Where Digital Identity Is Today & Where It Has to Go

Centers of Trust—Forging Stronger Relationships

Spotlight on Liquid Avatar Technologies

Types of Digital Assets

Types of Virtual Spaces/Worlds

Types of Business Models

Spotlight on Touchcast

Current Landscape (Consumer Virtual Worlds)

Landscape of Virtual Worlds/”Metaverses”

Takeaways for Each Virtual World Market Segment

Market Potential for Content Creators

Market Potential & Expectations

Virtual Worlds and Digital Goods (Consumer)

Expect Headwinds before the Boom (Virtual Worlds)

Active User Forecast of Virtual Worlds

Revenue Forecasts & Market Drivers