Recognize what trends in the AR market are creating more horizontal, rather than siloed, opportunities and business models.
Understand the impact of this movement on different components of the ecosystem, including hardware, platforms, content, enabling technologies, and go to markets.
Identify the need to know items of the market transition, including TAM, current solutions, potential variables, and challenges.
Critical Questions Answered
Who are the primary players in the AR market today, and where do they sit within the horizontal ecosystem?
What are the impacts of this broader market?
What technologies are enabling this horizontal movement?
What is the size of the AR market, and what is the makeup within that in terms of siloed vs. horizontal solutions, types of hardware, and implementation dynamics?
Research Highlights
Insight into both qualitative and quantitative impact of the AR market broadening, including changes to business models and value chain structure .
Analysis and mapping of AR value chain, major players, M&A trends, and target use cases.
Concrete return on investment examples for prolific use cases.
