Improve decision-making time and accuracy around Augmented Reality (AR)/Mixed Reality (MR) devices, use cases, and verticals with quick data slices, along with supporting qualitative analysis.
Increase understanding of present day and forward-looking impactful trends in hardware, software, and services and how that impact shapes pivotal elements of the AR/MR market.
Quickly create strategies and strengthen business decisions concerning AR/MR and related markets without analyzing a full dataset.
Critical Questions Answered
What is the overall size of the AR and MR market today and in the future?
What are the driving trends and how do they permeate throughout the market?
What are some of the most impactful companies and applications in AR today and how will these change going forward?
How does adoption and usage differ between device types, such as assisted reality and MR?
How do the consumer and enterprise markets differ in terms of adoption, scale, and applications?
Research Highlights
This research provides additional qualitative analysis to the most recent Augmented and Mixed Reality: Devices, Use Cases, Verticals, and Value Chain market data (MD-ARMR-108).
Breakdown of significant happenings and key ecosystem activity with suggested related research.
Highlights from 2023 so far, with expectations for the next few years in the AR space, including key players and trends.
Vertical and value chain data breakouts with accompanying analysis, with a new standalone consumer vertical breakout.
Timeline of market opportunities through 24 months and beyond, and changes in trends to be aware of.
Breakdown of disruptive forces both increasing and decreasing in disruptiveness.
Offensive and defensive recommendations for hardware, software, and platform players, as well as AR customers.
Who Should Read This?
Decision makers for those actively implementing AR or looking to in the future.
Product managers wanting quantitative backup for AR/MR device, partnership, or implementation roadmaps.
Innovation leaders invested in the overall digitization space wanting to understand inter- and intra-market AR/MR dynamics.
