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New Apple CarPlay Makes Strides for Automotive OEMs, but Competition from Google Looms

By Abu Miah | 08 Jul 2024 | IN-7424

Apple’s Worldwide Developers Conference 2024 (WWDC24) featured key updates to next-generation CarPlay that Original Equipment Manufacturers (OEMs) will welcome, but ownership of the in-vehicle experience is still in contention. OEMs must consider the role of CarPlay in their wider digital strategies, and Apple must continue to innovate to compete with Android Auto for market share in the automotive smartphone integration space.
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Written by Abu Miah

Research Analyst
Abu Miah, Research Analyst at ABI Research, is a member of the End Markets team. Abu is responsible for research within the Smart Mobility and Automotive service, focusing on connected cars and software-defined vehicles.