The automotive sector is rapidly evolving, facing challenges like supply chain complexity, electrification, and a retiring workforce. ABI Research’s whitepaper, “Automotive Immersive Engineering,” explores how Extended Reality (XR) technologies are revolutionizing design, manufacturing, and customer engagement.
Key Insights Include:
- Navigating Complexity: Learn how XR simplifies intricate supply chains and product designs, addressing the increasing demands of Electric Vehicles (EVs) and Software-Defined Vehicles (SDVs).
- Streamlining Design and Collaboration: Discover how immersive tools enable real-time collaboration and virtual prototyping, significantly reducing costly iterations and production delays.
- Reimagining Customer Experience: Explore how virtual showrooms and customization options provide engaging, interactive experiences for potential buyers.
- Case Study – Briggs Automotive Company (BAC): See how BAC utilizes XR to enhance design workflows and streamline collaboration across distributed teams, ensuring high-quality, customer-specific vehicle designs.
