Cloud Content & Services Revenue

The landscape for content and services continues to evolve, moving beyond the fundamental transition from analog and physical media to digital and incorporating next-generation technologies to engender more innovative services. Consumers are increasingly embracing a Media & Entertainment (M&E) market that is less structured and decentralized, with cord cutting engendering an Over-the-Top (OTT) market that is viewed as a distribution channel direct to the consumer, rather than a complementary add-on. The push for Direct-to-Consumer (D2C) relationships is driving investment in original programming and services, not only in video, but across other M&E markets.

The changing market is yielding new opportunities not only for content holders and software developers, but for companies operating throughout the value chain, including cloud providers, data centers, telcos, Mobile Network Operators (MNOs), silicon providers, connected Customer Equipment (CE) manufacturers, content and service platforms, analytics companies, etc. To track these opportunities, ABI Research has developed a market data (MD) model to size the revenue opportunities across these cloud services.