SOURCE RESEARCH
Consumer Metaverse: Digital Content, Services, and Advertising
Market Data | 4Q 2024 | MD-NGCS-102
Get The ReportDigital advertising is an integral business model for the previously shown cloud content and service segments, but it is also undergoing market transitions that will play integral roles in the buildup to the metaverse and broader M&E landscape. Privacy concerns and regulations are driving changes to advertising tracking and attribution – these changes will push further into areas like self-sovereign identity and more broadly bring the spotlight to digital identity.
These market pressures will create new opportunities for companies to serve as aggregation points for data exchanges and centers of trust. Early examples here include digital wallets and subscription aggregation services such as SK Telecom’s T Universe. The metaverse, if it is to merge the physical world with virtual spaces and meet lofty projections it will need to build upon the work being done on digital identities and data/content management.
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