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Generative AI Industry Vertical Value Creation

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SOURCE RESEARCH

Generative AI Business Outcomes: Identifying Enterprise Commercial Opportunities

Report | 4Q 2024 | AN-5861

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As the chart above shows, generative AI is expected to provide the most value to the retail & e-commerce industry (US$142.1 billion value added in 2030), followed closely by marketing, advertising & creative (US$108.3 billion in value added in 2030).