SOURCE RESEARCH
Infotainment-Driven Differentiators for Software Defined Vehicles: Video-On-Demand, Gaming, and Productivity
Report | 4Q 2024 | AN-5919
Get The ReportIn-vehicle Video On Demand (VoD) is a functionality that Original Equipment Manufacturers (OEMs) are increasingly interested in as connectivity and display technology improve. The chart above presents shipments of new vehicles with VoD capabilities. This information can help inform estimates of data costs, advertising opportunities, and revenue potential in different regions.
Assumptions:
- The forecast focuses on embedded VoD opportunities. Middleware providers will continue to enable the adoption of VoD features in vehicles, and partnerships with content providers will further promote adoption.
- Improving connectivity will enable high-resolution streaming on par with home video streaming.
- The main use cases of VoD will be EV charging periods, use by rear-seat passengers, and use in autonomous vehicles
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