Augmented Reality Software/Services Market by Segment
Source Research:
Augmented Reality Software and Services
Market Data | 15 May 2024 | MD-ARS-101
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This chart forecasts total Augmented Reality (AR) software and services market revenue between 2022 and 2030 by the following segments:
- AR Advertising
- Consumer Software and Content
- Enterprise Software and Content
- Internal IT Spending
- Platform and Licensing
- Other (connectivity, system integration, etc.)
Software and content make up the largest portion of AR revenue through the forecast. The consumer segment is larger due to a greater number of active devices, although Average Revenue per User (ARPU) is higher in enterprise segments.
Platform and licensing, systems integration, internal IT spending, and connectivity are most prominent in enterprise implementations—often, content that may normally be counted in the software and content category are included in these segments depending on the method of implementation (e.g., System Integrator (SI) revenue touching content creation/distribution).
