SOURCE RESEARCH
Consumer Metaverse: Digital Content, Services, and Advertising
Market Data | 4Q 2024 | MD-NGCS-102
Get The ReportThe cloud gaming segment (a subset of the total gaming market) continues to gain momentum, driven in particular by NVIDIA, Microsoft, and China as a total market. Changes to Sony’s subscription and cloud gaming services will provide a similar boost to Microsoft’s Game Pass subscriptions, while other key players like Amazon, Meta, Google, Ubitus, and Tencent continue to expand the presence of cloud gaming. The gradual migration to cloud services speaks to key metaverse elements including:
- Increased accessibility to content and services. Limiting the price of entry by moving the compute from client device to the cloud makes reduces the barriers to entry and opens the market to a wider breadth of consumers outside the core gaming base.
- Heightened opportunities to push content and services into public spaces by making gaming increasingly portable. This creates more opportunities for immersive experience like AR and drives key use cases for technologies like 5G/6G and edge computing – all of which will play key roles in the development of the metaverse.
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