Apple Expected to Reverse iPad Misfortunes in 2015; 16% YoY Growth for Tablet OEMs
According to the latest forecasts from market intelligence firm ABI Research, tablet growth is expected to resume and continue over the next 5 years with a forecast of nearly 290 million tablet shipments in 2019. As the calendar year comes to a close, many of the world’s tablet vendors are looking forward to opportunities in 2015 and are hoping to avoid a repeat of lackluster 2014 results. Amazon, Apple, Barnes & Noble, and Google are expected to show year-over-year declines in branded tablet unit volume, while Acer, ASUS, Dell, HP, Lenovo, LG, Microsoft, and Samsung should end higher in calendar year 2014.
“Historically, Apple has counted approximately 35% of its iPad sales in the last calendar quarter of the year,” says Senior Practice Director Jeff Orr. “Unless Apple can pull off a 32+ million unit quarter, sales for CY2014 will be down for the first year since the iPad launched.” ABI Research predicts Apple iPad to reach nearly 68 million in 2014, compared to just over 74 million shipped in 2013. Samsung, the second largest tablet vendor, is expected to ship nearly 43 million tablets in 2014, up from the 38 million in the previous calendar year.
Comparing tablet operating systems, Android continues to gain share with an expected 54% of branded tablets including the Google OS in 2014 while iOS falls to 41% and Windows 8 trails at 5% of shipments.
The tablet outlook for 2015 paints a better picture for OEMs. There are several factors that will lead worldwide branded shipments to grow 16% year-over-year to 194 million:
- Broader tablet adoption by businesses for the “clipboard workforce”
- Clearer, tiered product portfolios from leading OEMs
- Benefits-oriented marketing messaging by vendors to reach laggard adopters in the most mature market economies
These Media Tablets & eReaders Market Data findings are part of ABI Research’s Media Tablets, Ultrabooks & eReaders Market Research.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.
ABI Research 是一家全球性的技术情报公司，拥有得天独厚的优势，充当终端市场公司和技术解决方案提供商之间的桥梁，通过提供独家研究和专业性指导，推动成功的技术实施和提供经证明可吸引和留住客户的战略，无缝连接这两大主体。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.
Contact ABI Research
Media Contacts
Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670
