Current Macroeconomic Headwinds Responsible for 7% YoY Total Smartphone Market Decline to 1.24 Billion Units in 2022
Several massively disruptive political, economic, and social headwinds—soaring interest rates, looming food and energy shortages, a devastating and needless war, and the changing nature of work–are creating an especially challenging climate. According to global technology intelligence firm ABI Research, these headwinds will lead to a 7% year-over-year decline in the smartphone market.
“The challenging headwinds and notable inventory corrections conspired to outweigh any growth potential in 1H 2022, which has tempered smartphone demand amid a period of weak seasonality,” said David McQueen, Consumer Technologies Research Director at ABI Research. “In response, ABI Research’s forecasts for global smartphone shipments in 2022 and 2023 have been adjusted downward from original estimates, in terms of both total market and 5G devices, with susceptibility to changes in the economic climate and geopolitical volatility reflected rationally in the revised data. The current expectation is that the total market will decline 7% Year-over-Year (YoY) in 2022 to reach 1.24 billion units, while 5G smartphones will grow 15% in 2022 to around 683 million versus a previously expected increase of 28%. By 2024, ABI Research anticipates that markets will be back on track to link with previous forecast trajectories.”
McQueen shared his findings in ABI Research’s new whitepaper, 2022 State of Technology Report: The Future of Technology in a Tumultuous World. ABI Research analysts from throughout the globe have compiled their observations, analyses, and recommendations for critical technologies and end markets.
Stuart Carlaw, Chief Research Officer, concludes, “We should heed one of the most important business lessons learned during 2020—that technology will not be a casualty of uncertainty, but rather a tool to overcome it. Companies that embrace, invest in, and deploy technology wisely will undoubtedly emerge stronger and better prepared to handle the next spate of challenges on the horizon, no matter the weather.”
To learn more about how challenging economic, political, and business headwinds will shape transformation technology markets, including 5G, Automotive, Digital Security, and Smart Home, and how technology will play a key role in navigating this unique landscape, download the 2022 State of Technology Report: The Future of Technology in a Tumultuous World.
About ABI Research
ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.
ABI Research 是一家全球性的技术情报公司，拥有得天独厚的优势，充当终端市场公司和技术解决方案提供商之间的桥梁，通过提供独家研究和专业性指导，推动成功的技术实施和提供经证明可吸引和留住客户的战略，无缝连接这两大主体。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.
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