Market for IoT Analytics to Reach US$5.7 Billion in 2015, with Startups Driving the Innovation

A new market analysis by ABI Research finds that the revenues from integrating, storing, analyzing, and presenting Internet of Things (IoT) data will reach US$5.7 billion in 2015. In the next 5 years, the market will expand dramatically, to an extent that in 2020 it is estimated to account for nearly one-third of all big data and analytics revenues.

Principal analyst Aapo Markkanen says, “About 60% of this year’s revenues come from three key areas: energy management, security management, as well as monitoring and status applications. Within these segments, we can generally find analytic applications that reduce the cost base of asset-intensive operations (condition-based maintenance), automate routine workflows (surveillance), or even enable new business models (usage-based insurance). These early growth drivers also have in common the fact that the economics of IoT connectivity align easily enough with the requirements of analytic modelling.”

Making sense of IoT-kind data from machines and sensors data comes often with its unique challenges, such as the need for time-series databases in storage, and for relatively deep domain expertise in analysis. These kinds of factors create a certain mismatch with many leading technologies that have been designed for more traditional, “digital-first” analytic environments. This, in turn, is attracting a flurry of startup-level activity aimed at filling the gaps.

According to practice director Dan Shey, “What is remarkable about this market is how much of the innovation actually comes from startups. Take, for instance, ParStream’s geo-distributed architecture, Cyberlightning’s 3D visualization technology, or Peaxy’s work on software-defined data access. All three address some of the problems that usually come up in discussions with end-users. Meanwhile, of the more incumbent vendors likes of Datawatch, Informatica, Software AG, and Splunk seem well-positioned to seize the IoT opportunity.”

These findings are from ABI Research’s Big Data and Analytics in IoT and M2M research study, which is part of the firm’s Internet of Everything Market Research.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.