Security Player Share of Fast Growing Smart Home Market Cut in Half by 2019
Over the next five years monitored security players will maintain the number one position in installed homes in the US managed smart home market but their market share will drop more than 50% as competition increases and rivals leverage their own strengths with competing services.
In a new report, ABI Research examined the offers, assets, and competitive positioning of Telco’s, CableCo’s, Retailers, and Monitored Security players in the US managed smart home service market.As shown in the analysis, the early mover advantage of monitored security companies cannot match some competitor’s core competencies which are better suited to selling smart home products and services.
“The potential for each vendor in the managed smart home market stems not just from their current offerings but also from their ability to introduce smart home services to new and existing customers. Monitored security has long seen its market penetration stymied and the ability of smart home applications to widen its appeal is uncertain at best,” says Jonathan Collins, principal analyst at ABI Research.
Monitored security players will increasingly face a choice between continuing to bundle smart home service with monitored security or creating separate, entry-level smart home offerings. Varying service cost, functionality, device support, contract length and bundled service models are all being tried and tested by vendors within the growing marketplace challenging security player traditional offerings. Between 2013 and 2019, managed smart home service adoption will grow 37% in the US.
The new ABI research report, “Home Automation Subscription Pricing Models” accesses the potential for smart home subscriber services in the Unites States as well as the specific approaches of key companies in the market. These include ADT, AT&T, Comcast, Lowes, Staples, Time Warner and Vivint.
These findings are part of ABI Research’s Smart Home Research Service.
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