Eric Abbruzzese
Research Director
Research Focus
Eric Abbruzzese, a Research Director at ABI Research, primarily leads research efforts in Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR). Coverage includes devices, content, platforms, and use cases across consumer and enterprise applications. Additional coverage areas include gaming, video, metaverse, and emerging technologies.
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Topics Covered
Extended Reality (XR) Markets
Extended Reality (XR) Technologies
Insights
Tariffs Impact XR on More Than Price: Uncertainty, Confusion, and Supply Chain Disruption Are Unavoidable
Insight | 2Q 2025 | IN-7795
Smart Glasses on Full Display at CES 2025: Hardware Is Ready, with Opportunities for Enabling Technologies
Insight | 1Q 2025 | IN-7696
A Quiet 2024 for XR Begins to Give Way to an Active, Though Complex, 2025
Insight | 4Q 2024 | IN-7629
Machine Vision and Visual AI in the Spotlight with Apple, Niantic, and Others Eyeing the AI and XR Overlap
Insight | 4Q 2024 | IN-7594
Meta Connect 2024 Brings Much-Needed Reality Labs Updates, and a Glimpse of a Future of Smart Glasses
Insight | 4Q 2024 | IN-7555
Meta Continues Its Open Ecosystem Efforts with XR Framework, Ocean
Insight | 3Q 2024 | IN-7470
Augmented World Expo 2024 Leads with Spatial and AI, but Lacks a Clear “Next Big Thing”
Insight | 3Q 2024 | IN-7437
What’s Next for Smart Glasses?
Insight | 2Q 2024 | IN-7369
Meta Aims for Broader XR and Metaverse Footing with Public Meta Horizon OS
Insight | 2Q 2024 | IN-7322
Surrounded by AI News, NVIDIA also Cements Omniverse and Enterprise Visualization as Key Initiatives at GTC
Insight | 2Q 2024 | IN-7298
Apple Vision Pro Launch: A Retrospective and Look Ahead for Spatial Compute
Insight | 1Q 2024 | IN-7268
Qualcomm Snapdragon XR2+ Gen 2 Expands XR Chipset Market in Anticipation of Strong 2024
Insight | 1Q 2024 | IN-7211
The Importance of Failure in the 2024 XR Market
Insight | 4Q 2023 | IN-7191
Meta Connect Holds an Expected Quest 3 Reveal, with a Healthy Dose of AI
Insight | 4Q 2023 | IN-7096
XR Market Shifts to Developer and Content Support in Wake of Apple Vision Pro Reveal
Insight | 3Q 2023 | IN-7057
Balancing Growth and Differentiation: Navigating the XR Space
Insight | 3Q 2023 | IN-7030
It’s Finally Real(ity): Apple’s Vision Pro XR Hardware Reveal Elicits Mixed Excitement and Confusion
Insight | 2Q 2023 | IN-6978
Apple’s Inevitable XR Hardware Comes with Doubts around Release and the Company’s Role in the XR Market
Insight | 2Q 2023 | IN-6901
Mobile World Congress 2023 Shows New AR/VR and Network Partnerships and Capabilities
Insight | 1Q 2023 | IN-6866
A Rocky Start to Big XR in 2023: CES, Layoffs, Paused Plans, and Unclear Roadmaps
Insight | 1Q 2023 | IN-6839
AR/VR from the Office to the FIFA World Cup: Recent Glimpses into an XR Future
Insight | 4Q 2022 | IN-6795
Qualcomm Launches an AR-Focused Chipset, and What the Future of XR Processing Could Look Like
Insight | 4Q 2022 | IN-6768
Augmented Enterprise Summit 2022 Hints at Enterprise XR Maturity, with Some Caveats
Insight | 4Q 2022 | IN-6727
New AR and VR HMDs Look to Secure Early Adopters and Prove Value above Existing Hardware
Insight | 4Q 2022 | IN-6701
AR Device Management in the Spotlight, TeamViewer and RealWear Partner to Deliver Embedded AR Remote Support
Insight | 3Q 2022 | IN-6663
Meta Raises the Price of Quest 2 VR HMD amid Chaotic Internal, VR Market, and Macroeconomic Environment
Insight | 3Q 2022 | IN-6630
Virtual Reality Training and Education Seeing Resurgence as Enterprise Success Translates to Other Markets
Insight | 2Q 2022 | IN-6579
Early 5G Advanced Discussions Point to a Better-Connected AR and VR Future
Insight | 2Q 2022 | IN-6546
Acquisitions and Funding Stays Strong in AR/VR as Companies Recognize Growing Market Opportunity
Insight | 2Q 2022 | IN-6504
The Relationship and Necessary Balance Between AR/VR Hardware and Software
Insight | 1Q 2022 | IN-6471
AR/VR Shows Up Big at Smaller CES, Looking Ahead to 2022
Insight | 1Q 2022 | IN-6432
RealWear Updates Flagship AR Headset with the Wider Hardware Market Set to Heat Up in 2022
Insight | 1Q 2022 | IN-6406
Content Creation and Developer Support Enter the AR Spotlight
Insight | 4Q 2021 | IN-6367
A Hardware Look at Facebook’s Meta Announcement and Future
Insight | 4Q 2021 | IN-6333
Facebook’s String of AR/VR Investment Continues across Product, People, and Partnerships
Insight | 4Q 2021 | IN-6309
What’s With All This Metaverse Talk?
Insight | 3Q 2021 | IN-6269
Facebook’s Metaverse Efforts Shine Light on Future of VR, Social Media, and Collaboration
Insight | 3Q 2021 | IN-6240
Augmented Reality and 5G Efforts Intensify Across Markets with Increasing Maturity and Value
Insight | 3Q 2021 | IN-6218
Rec Room and Roblox Valuations Highlight the Appeal of the Metaverse
Insight | 2Q 2021 | IN-6116
Apple AR/VR Plans Continue to Crystallize for Both Hardware and Content
Insight | 1Q 2021 | IN-6095
A Quiet Virtual CES Holds Positive Announcements and Outlook for AR and VR in 2021
Insight | 1Q 2021 | IN-6059
COVID Presents Location-Based VR a Confusing Path Forward, While Expanding Other VR Opportunities
Insight | 4Q 2020 | IN-6011
Facebook Moves Beyond Oculus Branding and Suggests a More Robust Mixed Reality Future
Insight | 3Q 2020 | IN-5918
Google Acquires Augmented Reality Glasses Vendor North, Continues M&A Trends in AR Space
Insight | 3Q 2020 | IN-5876
Desire for Content Is at an All Time High, and Apple Is Positioned to Dominate in Immersive Content
Insight | 2Q 2020 | IN-5818
Consumer Smart Glasses Gain Incumbent Traction with Facebook and Will Comfortably Grow into Enterprise
Insight | 2Q 2020 | IN-5790
WebXR Expands Capability and Partnership Potential, and the Ecosystem Continues to Grow Around It
Insight | 1Q 2020 | IN-5758
CES 2020 Showcases Plenty of Value for Enterprise AR/VR despite the Name
Insight | 1Q 2020 | IN-5730
Research
XR Platforms: OEMs, Developers, and Partners
Report | 2Q 2025 | AN-6174
XR Hardware in 2025: Trends in Device Types, Hardware, and Applications
Presentation | 2Q 2025 | PT-3481
Virtual Reality Hardware
Market Data | 4Q 2024 | MD-VRHW-102
Virtual Reality Hardware Forecasts by Vertical
Market Data | 4Q 2024 | MD-VRMD-102
Virtual Reality Software and Services
Market Data | 4Q 2024 | MD-VRSS-102
Virtual Reality Market Data Overview: 4Q 2024
Presentation | 4Q 2024 | PT-3168
Aerospace Immersive Engineering
Whitepaper | 4Q 2024 | WP-223
Industrial and Manufacturing Survey 1H 2024: Extended Reality (XR)
Presentation | 3Q 2024 | PT-3335
Logistics Digitalization and the Value of Vision Picking
Whitepaper | 3Q 2024 | WP-208
Improving Manufacturing After-Sales Service With Remote Technologies
Whitepaper | 3Q 2024 | WP-207
Virtual Reality Hardware
Market Data | 2Q 2024 | MD-VRHW-101
Virtual Reality Hardware Forecasts by Vertical
Market Data | 2Q 2024 | MD-VRMD-101
Virtual Reality Software and Services
Market Data | 2Q 2024 | MD-VRSS-101
Virtual Reality Market Data Overview: 2Q 2024
Presentation | 2Q 2024 | PT-2528
Augmented Reality Market Data Overview: Q2 2024
Presentation | 2Q 2024 | PT-2632
Augmented Reality Hardware
Market Data | 2Q 2024 | MD-ARHW-101
Augmented Reality Forecasts by Vertical
Market Data | 2Q 2024 | MD-ARMD-101
Augmented Reality Software and Services
Market Data | 2Q 2024 | MD-ARS-101
Industrial Virtual Reality: Devices, Verticals, and Value Chain
Market Data | 4Q 2023 | MD-IVRMD-101
Industrial Augmented and Mixed Reality: Devices, Use Cases, Verticals, and Value Chain
Market Data | 3Q 2023 | MD-IARMD-101
Defining The XR Experience Enabling The Immersivity Ecosystem
Whitepaper | 3Q 2023 | WP-1016
Augmented and Mixed Reality Market Data Summary: 1H 2023
Presentation | 3Q 2023 | PT-2526
Virtual Reality Market Data Summary: 1H 2023
Presentation | 3Q 2023 | PT-2527
Virtual Reality: Devices, Verticals, and Value Chain
Market Data | 3Q 2023 | MD-VR-113
Augmented and Mixed Reality: Devices, Use Cases, Verticals, and Value Chain
Market Data | 3Q 2023 | MD-ARMR-108
Enterprise and Industrial XR Training
Presentation | 2Q 2023 | PT-2635
Augmented and Mixed Reality Market Update: Q4 2022
Presentation | 4Q 2022 | PT-2524
Virtual Reality Market Update: Q4 2022
Presentation | 4Q 2022 | PT-2525
Virtual Reality Market Data: Devices, Verticals, and Value Chain
Market Data | 4Q 2022 | MD-VR-112
Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain
Market Data | 4Q 2022 | MD-ARMR-107
AR/VR Connectivity
Report | 4Q 2022 | AN-5504
Maximizing Augmented Reality Value through Integration: Requirements, Best Practices, and Adapting Business Models
Presentation | 2Q 2022 | PT-2404
AR Semiannual Market Update
Presentation | 1Q 2022 | PT-2411
VR Semiannual Market Update
Presentation | 1Q 2022 | PT-2413
Virtual Reality Market Data: Devices, Verticals, and Value Chain
Market Data | 1Q 2022 | MD-VR-111
Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain
Market Data | 1Q 2022 | MD-ARMR-106
Enterprise Augmented Reality Platforms
Competitive Ranking | 4Q 2021 | CA-1321
AI and Analytics in Augmented Reality Implementations
Report | 3Q 2021 | AN-5387
The Metaverse and the Future of Work
Presentation | 3Q 2021 | PT-2530
Virtual Reality Market Data: Devices, Verticals, and Value Chain
Market Data | 2Q 2021 | MD-VR-110
VR Semiannual Market Update
Presentation | 2Q 2021 | PT-2412
Augmented and Mixed Reality Semiannual Update
Presentation | 2Q 2021 | PT-2410
Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain
Market Data | 2Q 2021 | MD-ARMR-105
Augmented Reality in Industrial Applications
Report | 2Q 2021 | AN-5125
Transformational Technology Summit: The Horizontal AR Market
Presentation | 1Q 2021 | PT-2512
Augmented and Mixed Reality Market Update: Semiannual Update
Presentation | 4Q 2020 | PT-2350
Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain
Market Data | 4Q 2020 | MD-ARMR-104
Augmented And Virtual Reality: Visualizing Potential Across Hardware, Software, And Services
Whitepaper | 3Q 2020 | WP-WNGH-180
ARMR Market Update 2019
Presentation | 2Q 2020 | PT-2206
Industrial Augmented and Mixed Reality Market Data
Market Data | 1Q 2020 | MD-IARM-101
COVID-19: Impact on Augmented and Virtual Reality
Whitepaper | 1Q 2020 | WP-WNGH-163
COVID-19: Impact on Video and Cloud Services
Whitepaper | 1Q 2020 | WP-WNGH-172
COVID-19: Impact on Wi-Fi, Bluetooth, and Wireless Connectivity
Whitepaper | 1Q 2020 | WP-WNGH-173
Eric Abbruzzese In The News
Apple Reportedly Planning New Vision Pro Models, Prioritizing Meta Ray-Ban Glasses Rival
CNET (2025-04-14)Eric Abbruzzese, research director at market research firm ABI Research, called Apple's interest in smart glasses a long-term priority.
"AR has simply proven more difficult than VR to go to market with devices that balance cost and capability," he said. "AR as a supplement to the smartphone,...
Extended reality: the next step in healthcare
Electronic Products (2025-03-27)
Article by Eric Abbruzzese.
Citation
Google Maps Timeline Data Was Lost for Some People. Here's How to Restore It
CNET (2025-03-24)Eric Abbruzzese, a director at market intelligence firm ABI Research, said that because this isn't a major product for Google and the affected user base represents only a fraction of its total users, the impact likely wasn't overly significant.
However, he noted that if the same issue had...
Apple Intelligence Headlines WWDC24 Kickoff Event
Tech News World (2024-06-11)
“If Private Cloud Compute is true to its word, it’s a nice effort and one that differentiates Apple pretty well,” Eric Abbruzzese, a research director at ABI Research, a technology advisory company headquartered in Oyster Bay, N.Y., told TechNewsWorld. Vena was impressed with Apple’s care in...
Citation
Today's virtual reality use cases and industry applications
Tech Target (2024-03-5)
VR is similarly aiding the fitness and well-being space, said Eric Abbruzzese, who as a research director with ABI Research leads the firm's study of AR, VR and MR. Abbruzzese explained that VR can help relieve loneliness, sharpen mental acuity and reduce isolation by providing therapeutic...
Citation
Vision Pro Revives One-and-Done App Purchases
Tech News World (2024-02-13)
“It’s a byproduct of being a new ecosystem and storefront,” said Eric Abbruzzese, a research director at ABI Research, a global technology intelligence firm. “The App Store around the iPhone’s launch and growth was almost entirely free versus paid,” he told TechNewsWorld. “Subscriptions were pushed...
Citation
At a 2024 consumer electronics show, AI gets companies on the same page
CNN (2024-01-13)
But considering CES 2024 was the first large-scale tech convention since the surge around AI last year, Eric Abbruzzese — a director at market research firm ABI Research — said “it’s no surprise AI was everywhere.” He expects AI to dominate the tech world conversation not only throughout the rest of...
Citation
AI, XR and Data: Manufacturing Technology Predictions for 2024
Industry Week (2024-01-3)
“The current market zeitgeist around AI has bled significantly into manufacturing markets, but its deployment will be held back by a staunch lack of trust amongst operators and calls for comprehensive and provable use cases. This is particularly the case for functionality associated with quality...
Citation
Best Smart Glasses of 2024
US News & World Report (2023-12-14)
"Outside of price, the largest question around consumer smart glasses is valuable use cases,” AR/VR Research Director at ABI Research, Eric Abbruzzese said. “Notifications, stat/fitness tracking, hands-free digital assistant, navigation, etc., with the addition of media capture/social media and some...
Citation
Tim Cook is risking his legacy on a pricey product in an unproven market
CNN (2023-12-11)
But the technology – and demand for it – remain unproven. While Apple has been working behind closed doors on Vision Pro for years, other companies’ headsets have seen only limited uptake, according to Eric Abbruzzese, a director at ABI Research. For example, Meta’s Quest 2 is the most successful...
Citation
Apple TV+ hikes price once again
CNN (2023-10-25)
Eric Abbruzzese, director at ABI Research, said it’s not unusual for companies to raise prices, with many citing inflation as a primary reason for the change. The $10 monthly cost is less than the average for similar services that include 4K video without ads, especially compared to the larger...
Citation
Looks like XR headsets might be the next big thing in enterprise
Techradar.pro (2023-06-9)
According to a new report by ABI Research, the industrial XR market will reach $60 billion in total revenue by the end of this decade. Eric Abbruzzese, the research director behind the company that published the report, explains the benefits of using the emerging technology: “XR training deployments...
Citation
Over 16 million industrial XR devices set to ship in 2027
Communications Today (2023-06-8)
Eric Abbruzzese, the research director behind the company that published the report, explains the benefits of using the emerging technology:
Citation
Industrial XR Market to top $60bn by 2030, ABI Research Reveals
XR Today (2023-06-8)
The global industrial extended reality (XR) market is expected to reach $60 billion by 2030, findings from ABI Research revealed this week. ABI’s Enterprise and Industrial XR Training report found that enterprises have been increasingly tapping virtual and augmented reality (VR/AR) devices over the...
Citation
Apple WWDC: Vision Pro announcement, stock reaction
Yahoo Finance Live (2023-06-5)
$3,500 is a tough pill to swallow for anybody. It creates a difficult go-to market. But Apple is very good at delivering unique content in a very seamless way.
Citation
Apple may soon show off its biggest and riskiest new hardware product in years
CNN (2023-06-2)
“The enterprise market is excited for a new headset competitor, especially one that likely brings strong developer and content support along with it,” said Eric Abbruzzese, research direction at market research firm ABI Research who focuses on AR and VR. “So it is great timing for that market.”
Citation
AR/VR Matures, IIoT Unhappiness Rises: IndustryWeek 2023 Tech Survey
Industry Week (2023-05-10)
Eric Abbruzzese, AR/VR analyst from ABI Research, says that conversations about AR/VR no longer revolve around pilot use cases and experimentation. During a panel he moderated at the Augmented Enterprise Summit in October 2022, companies like Airbus, Dow and Bristol Meyers Squibb spoke about scaling...
Citation
Apple's own execs are split on whether the company should make smart goggles. Experts say if Apple can't make smart glasses happen, no one can.
Business Insider (2023-03-30)
"Something's not ready for primetime or the go-to market isn't there," said Eric Abbruzzese, research director at New York-based ABI Research, speculating on the reported dissent at Apple.
Citation
ByteDance’s Pico virtual reality unit is cutting hundreds of jobs after ramping up competition with Meta
South China Morning Post (2023-02-16)
“Pico simply does not have the reach and established brand recognition that Meta has, especially globally,” Eric Abbruzzese, who leads research efforts in VR, augmented reality and mixed reality at ABI Research, told the Post in January.
Citation
After TikTok’s success, can Chinese firm ByteDance challenge the dominance of Meta’s Quest in the virtual reality world?
South China Morning Post (2023-01-27)
Pico 4 and Quest Pro “are not likely to match the Quest 2’s success”, said Eric Abbruzzese, who leads research efforts in VR, augmented reality (AR) and mixed reality (MR) at ABI Research. Total shipments of stand-alone VR devices last year reached 10.6 million, down from 13.6 million in 2021, and...
Citation
Metaverse off to ominous start after VR headset sales shrank in 2022
CNBC (2022-12-28)
Eric Abbruzzese, a research director at ABI Research, said Apple could have success launching a VR headset geared toward businesses, which would likely help lure developers to the community. But the high price of an enterprise VR headset, which would likely retail for several thousand dollars, would...
Citation
Microsoft says it has reached a 10-year deal to bring ‘Call of Duty’ to Nintendo
CNN (2022-12-7)
According to Eric Abbruzzese, an analyst at ABI Research, the effort to open up access to its games shows Microsoft is “scrambling” to overcome regulatory hurdles. “If the offer helps the deal finalize, then that is a huge win that flies under the radar with ‘Call of Duty’ in the headlines,” he...
Citation
With product innovation lagging, Silicon Valley bets on a fresh coat of paint
CNN (2022-10-17)
“There are some transparent cases available from both first and third parties,” said Eric Abbruzzese, research director at market research firm ABI Research, “but at least anecdotally, they don’t seem as popular as regular cases.”
Citation
Apple's latest products and features take aim at our greatest fears
CNN (2022-09-8)
"Refinement over revolution isn't a bad thing but if purses are tightening with the economy then these announcements are a harder sell without anything groundbreaking," said Eric Abbruzzese, a research director at market firm ABI Research. The emphasis on health and safety could also help Apple...
Citation
What to expect at Apple's annual developer conference
CNN (2022-06-6)
"It's quite possible the company will tease new AR/VR features without outright revealing a new device," said Eric Abbruzzese, research director at ABI Research. But, as he notes, it would be unusual for Apple to reveal a new software system for a hardware line it has yet to unveil. "It'd be like...
Citation
It's a Virtual New World
SHRM (2022-06-5)
"There isn't an industry that isn't thinking about [extended reality] right now," says Eric Abbruzzese, research director at ABI Research, which forecasts that more than 27 million enterprise smart glasses will be shipped by 2027, growing 63 percent year-over-year. In fact, shipments of headsets for...
Citation
Eric Abbruzzese on Virtual Reality in the Workplace
All Things Work podcast (2022-06-3)
SHRM podcast with Eric Abbruzzese
Citation
Spurred by Significant Interest and Activity, Total Augmented Reality Market Will Reach $220 billion by 2027
Biz Tech Reports (2022-04-4)
With investment and interest growing exponentially, the augmented reality market is set to grow at an equally significant rate over the next five years. According to new research by global technology intelligence firm ABI Research, nearly 40 million Augmented Reality (AR) smart glasses will ship in...
Citation
Gaming and AR – a gold mine for telcos?
TelecomTV (2022-03-21)
“I don’t see this Helios specifically as a differentiator or core element of Verizon’s go-to-market,” Eric Abbruzzese, research director at ABI Research, told TelecomTV. He did note, however, that there is a chance for a similar game to become “a disruptor and a killer app.” “I’m particularly...
Citation
Meta shares sink 20% as Facebook loses daily users for the first time
Thompson Reuters (2022-02-3)
"If you're putting billions up front and not really expecting return for years, shareholders are going to be hesitant," ABI Research analyst Eric Abbruzzese said, referring to the metaverse costs.
Citation
Playing it Safe: AR’s Digital Benefits for Manufacturers
Consumer Goods Technology (2022-01-7)
According to a 2021 study by ABI Research, industrial workflows, including manufacturing, have started to reap the benefits of AR headsets. Analysts estimate companies have deployed more than 15 million AR glasses to workers who can use them to visually access information, collaborate with...
Citation
Holograms on the horizon? San Diego’s IKIN seeks to make futuristic technology mainstream
San Diego Union-Tribune (2021-11-24)
“When I look at holographics, I don’t know that there is a huge market today or in the next couple of years,” said Eric Abbruzzese, research director at ABI Research, which tracks the industry. “But I am excited to see the miniaturization of the technology. I think we’re seeing the first of that...
Citation
IT Pro: Augmented reality’s making a comeback – but did it ever actually leave?
IT Pro (2021-09-7)
“In enterprise it’s been worker and remote enablement that’s driven the AR market,” says Eric Abbruzzese, research director at ABI Research. “Remote assistance and training are consistently the top two use cases. [These offer] increased worker efficiency, and reduced downtime and travel. Integrating...
Citation
Industry Week: Mission Accepted: Deploying Digital Transformation
Industry Week (2021-07-12)
This aligns well with what Eric Abbruzzese, augmented and virtual reality research director at ABI Research, is seeing. “As a high-value element of digitization, AR adds a visual element to a data-heavy system that can sometimes devalue the human worker,” he noted. “AR brings the worker back into...
Citation
BizTech: Major Tech Producers Are Getting Serious About Head-Mounted Displays
BizTech (2021-07-6)
Nearly 28 million augmented and mixed reality smart glasses will ship by 2026 — a 66 percent annual compound increase in sales — according to ABI Research. “Right now, the industries most likely to use head-mounted displays are manufacturing, energy and utilities, and logistics,” says Eric...
Citation
RCR Wireless: 5G and augmented reality becoming a reality
RCR Wireless (2021-06-29)
Article by Eric Abbruzzese
Citation
TWICE: Augmented Reality Market To Hit $175B By 2026: ABI Research
TWICE (2021-06-17)
“Major tech players across hardware, software, and services look familiar in the consumer space, contributing to strong and consistent overall growth,” said Eric Abbruzzese, research director for ABI Research. Apple, Facebook, Google, Samsung, Huawei, Microsoft, and others are all already investing...
Citation
Wearable: Apple’s AR glasses: the patents, hires and acquisitions behind the rumors
Wearable (2021-05-4)
Eric Abbruzzese, the AR and VR Research Director at tech advisory firm ABI Research told Wareable: “While it’s not ideal to distil an entire market down to one company, Apple truly will dictate how the AR market progresses.”
Citation
Material Handling and Logistics: Industrial Augmented Reality to Hit $70 Billion By 2025
Material Handling and Logistics (2021-05-1)
As a result, the industrial market will quicken its adoption of Augmented Reality (AR) smart glasses and mobile devices to enable workers in any location and minimize costly inefficiencies. This increasing adoption will generate an industrial augmented reality market value of US$70 billion by 2025m...
Citation
Investor's Business Daily: Enterprise Use Of Augmented Reality Blazing A Path For Consumer Smart Glasses
Investor's Business Daily (2021-03-5)
ABI Research estimates the augmented reality market will surpass $140 billion in 2025. That includes headset hardware, software and services. The market today is mostly enterprise-focused. Last year, the augmented reality headset market generated less than $10 billion in revenue. The Covid-19...
Citation
The Wall Street Journal: Augmented Reality Gets Pandemic Boost
The Wall Street Journal (2021-01-29)
The world-wide total market value for augmented reality is expected to grow to $140 billion by 2025, up from about $10 billion last year, according to a report this month from tech market advisory firm Allied Business Intelligence Inc. Those figures include hardware, software and content, AR...
Citation
Consumer Electronics Daily: AR to Thrive in 2021, Says ABI, but VR Stunted by Lack of Content, Users
Consumer Electronics Daily (2021-01-5)
It could be a breakout year for augmented reality hardware, said an ABI Research 2021 trends report, as Nreal and Mad Gaze expand their AR efforts, and Facebook is expected to debut its AR smart glasses from the Reality Labs initiative. Google could take another stab at smart glasses after buying...
Citation
Communications of the ACM: The Next Best Thing to Being There
Communications of the ACM (2020-12-15)
The top use case for AR is in remote assistance, such as enabling an untrained worker to connect to an expert who is not onsite, says Eric Abbruzzese, research director at ABI Research. "That was true before the pandemic, and it's especially true today with almost no one on site. "You have instant...
Citation
Tech News World: Apple, Microsoft, Facebook Rumble Over Game Streaming Apps
Tech News World (2020-08-11)
"Apple isn't directly competing in the cloud gaming space yet, but their Arcade product could be positioned there in the future, and they may be trying to keep competition away," Eric Abbruzzese, a senior analyst with ABI Research, told TechNewsWorld.
Citation
ECT News Network: US Cloud Gaming Subscriptions Target $3B
ECT News Network (2020-07-22)
"There's been a bit of a lull with big game releases. Many are being delayed due to the pandemic," said Eric Abbruzzese, a senior analyst with ABI Research. "We do show a plateau and decline in current generation game console shipments as purchasers wait for the next generation to launch," he told...
Citation
CNN Business: Virtual cybersecurity school teaches kids to fix security flaws and hunt down hackers
CNN Business (2020-05-20)
According to Eric Abbruzzese, a research director at ABI Research who tracks gaming platforms, gamification of any topic is effective if a user is actively interested. "Engagement is the make or break for any program like this," he said, noting most people are visual learners which works in favor of...
Citation
Ed Tech: How to Create Immersive Learning Experiences on Mobile Devices
Ed Tech (2020-05-11)
“In an ongoing quest to maintain students’ attention, new visualization and interaction tools are a natural fit,” says Eric Abbruzzese, principal analyst at ABI Research, in a press release for their “Augmented and Virtual Reality in Education” report. Yet many schools still face barriers to...
Citation
Enterprise IoT Insights: Industrial AR & the Rise of the Workers
Enterprise IoT Insights (2020-04-29)
Abbruzzese reflects: “Quick returns in remote expertise and training drew lots of attention, but barriers were always high, even when partnering with integration specialists. Security, privacy, novel content creation and existing content adaptation, and just general user acceptance have all slowed...
Citation
Tech News World: Lost at CES
Tech News World (2020-01-9)
"Automotive has become a centerpiece, and the fact that a relatively new market area for CES takes up an entire hall of the convention center says a lot about the value of the show, at least for those players," said Eric Abbruzzese, research director at ABI Research.
Citation
Electronics 360: Automotive holographic AR windshields move closer to reality at CES 2020
Electronics 360 (2020-01-9)
Eric Abbruzzese, research director for augmented reality at ABI Research, said AR windshields — which completely replace traditional windshields in vehicles — are years off
Citation
Digital TV Europe: Live streaming subs to soar over the next five years
Digital TV Europe (2019-11-25)
According to a new study from ABI Research, the advancement in the live streaming market is being driven by demand for sports and other live programming. The market is expected to grow at a CAGR of 10% up to 2024.
Citation
Hartford Business Journal: Farmington’s Polarity raises millions connecting augmented reality to the workplace, cybersecurity
Hartford Business Journal (2019-09-15)
Eric Abbruzzese, an analyst for market advisory firm ABI Research, said interest in AR technology has been rising in the business world, where it’s being used mostly to enhance employee training. While Polarity is a little different, he also sees its potential, particularly if the company decides to...
Citation
Tech News World: Snap Unwraps $380 High-Tech Specs
Tech News World (2019-08-14)
"The second camera for depth should improve capture and the overall experience, if not add anything truly new," said Eric Abbruzzese, senior analyst at ABI Research, a technology advisory company headquartered in Oyster Bay, New York.
Citation
CNN: The new Oculus headset shows how far VR has come. It's still not enough
CNN Business (2019-04-30)
The numbers bear this out: according to data from tech market researcher ABI Research, 6.5 million consumer VR headsets shipped in 2018, and the market is set to grow to 10.5 million headsets shipped this year. Despite the projected growth, it's still a tiny number of VR devices when you think about...
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Wired: Virtual Reality’s Latest Use? Diagnosing Mental Illness
Wired (2019-01-16)
“Content can be created to exact specifications and experienced in the exact same way every time,” says Eric Abbruzzese, a VR analyst at ABI Research, via email. "Everything is digital so parameters can be controlled to a near infinite level.” Abbruzzese, the ABI analyst, also notes that "not...
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CNN: Toyota is using Microsoft's HoloLens to build cars faster
CNN (2018-11-16)
But the augmented-reality market is still small: Eric Abbruzzese, an augmented- and virtual-reality analyst with ABI Research, expects more than 2 million headsets and smart glasses will ship this year. Most of that market is made up of businesses still testing the technology. Abbruzzese predicts it...
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